Take-home Offerings Take Off at T. Rowe Price - CulinArt Group

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Take-home Offerings Take Off at T. Rowe Price

OWINGS MILLS, MD., March 31, 2021—CulinArt Dining Services at T. Rowe Price is now providing take-home dinner meal kits, special holiday meals, and groceries as part of an effort to promote social distancing, provide more convenience to associates, and boost volume in response to a remote-work option.


The offerings are available at the company’s locations in Owings Mills, Md., Baltimore, and Colorado Springs, Colo. Five dinner kits are currently available, comprising center-of-plate proteins (such as Herb Roasted Turkey Breast or Vegetable and Cheese Lasagna), side dishes, and desserts. Most popular are the Chimichurri Flank Steak and Rotisserie Chicken Dinners. There is even a kit for children consisting of pasta and meat sauce, broccoli, garlic bread, and chocolate chip cookies.


Sales were slow at first, says John Scheeler, director of dining services, as some T. Rowe Price associates started coming back to work on-site in late summer. A marketing campaign launched on the client’s intranet gave sales a big boost, as did promotional signage in the dining centers and the selling efforts of café managers.


The customers at T. Rowe Price are a fairly captive audience, so a key focus for the team is marketing the ability of the Nutrislice app to provide associates with just about any meal requirement they may have, whether it is at work or at home. Associates order the meal kits through Nutrislice, a contactless menu and ordering app used throughout the T. Rowe Price campus, along with lunch meals as well as groceries-to-go. Use of Nutrislice helps promote social distancing in the cafés and proved to be the catalyst needed to jump-start the dinner program. “We are doing well each week in sales and we are getting stronger as more associates return to campus,” Scheeler explains.


To promote the meals, the team made a video about how to order the dinner kits and reheat them. The video portrays items included in the dinner kits which feature instructions on how to reheat the meals at home. Starring Executive Chef Mashaye Barr and Catering Manager Miri DeMastus, the video also gives a quick demo of how to prepare the meal.


The meal kits come in 12-inch-square boxes including all items individually wrapped and a marketing flyer. “This really allows the associates to have a one-stop shop while at work,” Scheeler says.


The operation has also been offering a variety of chef-prepared meal packages to help associates celebrate holidays with family and loved ones. For this past Christmas, packages included entrees (e.g., Spiced Sliced Honey Glazed Ham), sides (stuffing, sweet potatoes, salads, etc.), and pie (apple, pecan, pumpkin). “We are also selling the items a la carte, if someone just wants to get their favorite holiday dish,” Scheele adds. Take-home packages were also prepared New Year’s Eve (appetizers) and Valentine’s Day (a five-course menu for two complete with roses).


Retail items available through the operation’s On the Go Groceries program include fresh produce, assorted salads, lunch meats and cheeses, pasta, sauce, and—given the popularity of such items during the pandemic—paper towels and toilet paper. “This is a newer offering we have added for our client and it just starting to take off,” Scheeler says. “We get a lot of folks asking about the composed salads and the produce.”


The dinner meal kits, holiday packages, and groceries help associates in the social distancing effort and make it easy and convenient to participate in dining services. All programs “help associates feel better about coming back to campus,” Scheeler says. “They can order their lunch for the day with the Nutrislice app, and, at the same time, they can order a dinner kit to take home to feed their family—and any extra groceries they need for the home.”

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  • March 31, 2021
Corporate News


What our clients are saying

“What a wonderful dinner we had tonight for our international families. The food was delicious and well presented as well.”

“Thank you for including me today in the food waste demonstration/[chef competition] and flattering me with the role of “judge.” I will proudly don the [Stop Food Waste Day] apron the next time I plan an “event” in our own kitchen. I think this is a very worthwhile cause and the statistics you read off are staggering. They, alone, can intimidate a home chef, let alone be the “driver’ for a professional one.”

“Thank you and your staff for all the care and thought you give CSW adults and students. You approach events with such care and elegance- I don’t know how you do it! Especially day after day. Please thank all your staff for their wonderful work and kind manner with all of us. Here is to a great year!”

“Many, and I do mean many, thanks for a great Parents Weekend.  I heard from so many happy parents and you all work very hard to make it happen.  In gratitude and kindness…”

“We are so thankful and so impressed by your immediate attention to our power outage. It was such a relief to see all the equipment and workers coming in within a few hours of the outage. Thank you for serving dinner to all [the] students in a very difficult circumstance. Please extend our thanks to your workers who braved cold weather to grill hamburgers and hotdogs.”

“With all the prep work from Winterim ramping up and classes continuing as usual, it's a busy time to be a Forman teacher. Imagine my delight, tired as I was, when I delved into the upscale-restaurant-quality chicken parmesan our dining hall served last night. Forman is all about support, and providing our students with a dinner of that quality is just as important a measure of support as anything that happens in a classroom.”

“I can’t thank your entire team enough for the outstanding service, food, displays, everything!  You are a master at detail, and because of that Adam and I were able to focus on the parents.  I know what a sacrifice pulling off a weekend like this means, we are so appreciative and grateful to you all for your talent and generosity.”

“I ALWAYS feel spoiled by the meal offerings at CSW (The Cambridge School of Weston) and am entirely grateful for it. As I eat today's delicious and lavish lunch (and think about yesterday's as well), I can't tell you how much I feel so well cared for here, both with the food and by the dining hall staff. CSW cares for us in so many ways, both big and small.”

“Thank You! Chef Budd [and team], you overcame a new online ordering system (and hundreds of labels daily!), provided creative and healthy menus, continued to connect with local farmers to incorporate locally sourced ingredients, and worked tirelessly to serve the school community on three campuses.  While it feels like you are all a little like the Wizard of Oz right now, working behind a curtain in a kitchen far away, we sense your smiles and your passion to deliver the best possible service during these trying times. We are all so grateful!”

“I will say that CulinArt has always been a very collaborative partner to T. Rowe Price, listening to our current needs and future goals and suggesting realistic and achievable strategies to meet those goals.  2020 was obviously no exception.  CulinArt also altered other areas of our OCS and pantry programs to create safer environments for all our associates. We can only thank you for your continued flexibility and innovative ideas through these difficult times.”

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