How CulinArt Created a Welcoming Digital Dining Experience During a Pandemic - CulinArt Group

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How CulinArt Created a Welcoming Digital Dining Experience During a Pandemic

RYE BROOK, N.Y., May 12, 2022—CulinArt Group, based here, was tasked with creating a dynamic dining experience at a leading broadband connectivity company’s new corporate headquarters. With many employees required to be in person for work, it was necessary to ensure that getting food would not only be safe but satisfying as well.

The CulinArt team was determined to maintain their staunch commitment to culinary innovation and first-rate hospitality while also serving customers in a safe, contactless environment. Partnering with Compass Digital Labs, the digital and technology innovation arm of Compass Group North America, the CulinArt operators welcomed an “on-demand” ordering experience—with the client’s guests more than ready to embrace it.

Finding the perfect fit

The CulinArt operators had begun working with Compass Group teams, as well as Digital Success from CDL, to strategically implement a suite of integrated solutions while optimizing all digital channels. In order to ensure that the technology being added to the dining locations would be the best fit for the space, the teams were keen to:

  • Select the right products: With a combination of Eatify mobile ordering, Scan & Pay, as well as kiosk/self-checkout technology, there was a digital option to support a variety of guest needs. This approach was necessary to accommodate a wide range of employee schedules.
  • Leverage kitchen display systems: By having all their technology fully integrated, the Operations team was able to operate smartly and drive efficiencies. Single-platform reporting and dual-order management were able to run smoothly thanks to integrated kitchen display systems.
  • Reengineer menus: While ensuring that people can get their orders on time is critical, it’s equally important to have all the available food options presented as identically appealing as in the physical space. Menu optimization helps ensure a consistent experience no matter where or how someone is ordering.

“Operating efficiently throughout and post-pandemic puts tremendous focus on how technology enables and elevates the dining experience,” says George Kirby, district manager for CulinArt Group. “With our partners at CDL, we’ve carefully and strategically implemented a suite of integrated solutions and optimized all digital channels.”

Results

Thanks to a strategic partnership and lots of thoughtful planning, guests were incredibly pleased with their new dining choices. One key success factor? The combination of technology available allowed for an unprecedented level of flexibility. The Operations team has seen a lot of positive indicators so far, which include:

  • 6%—active Mobile app users within the building’s population
  • 4%—Scan and Pay’s share of total Market sales
  • 9%—Scan and Pay’s share of total customer counts
  • 55%—amount of sales accounted for by Mobile

By tailoring their technology selection to suit their guests’ varied needs, Operations has set up an inviting dining location with an array of digital touchpoints to make dining convenient and enjoyable. The CulinArt team is set to open four more locations within the client’s second tower, providing an unparalleled experience.

“While integrations can be challenging and complicated,” says Ali Bernardi, CulinArt’s VP of marketing and brand strategy, “teams across Compass Digital Labs have supported CulinArt and continue to provide resolutions and drive results.”

 

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  • May 12, 2022
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What our clients are saying

“What a wonderful dinner we had tonight for our international families. The food was delicious and well presented as well.”

“Thank you for including me today in the food waste demonstration/[chef competition] and flattering me with the role of “judge.” I will proudly don the [Stop Food Waste Day] apron the next time I plan an “event” in our own kitchen. I think this is a very worthwhile cause and the statistics you read off are staggering. They, alone, can intimidate a home chef, let alone be the “driver’ for a professional one.”

“Thank you and your staff for all the care and thought you give CSW adults and students. You approach events with such care and elegance- I don’t know how you do it! Especially day after day. Please thank all your staff for their wonderful work and kind manner with all of us. Here is to a great year!”

“Many, and I do mean many, thanks for a great Parents Weekend.  I heard from so many happy parents and you all work very hard to make it happen.  In gratitude and kindness…”

“We are so thankful and so impressed by your immediate attention to our power outage. It was such a relief to see all the equipment and workers coming in within a few hours of the outage. Thank you for serving dinner to all [the] students in a very difficult circumstance. Please extend our thanks to your workers who braved cold weather to grill hamburgers and hotdogs.”

“With all the prep work from Winterim ramping up and classes continuing as usual, it's a busy time to be a Forman teacher. Imagine my delight, tired as I was, when I delved into the upscale-restaurant-quality chicken parmesan our dining hall served last night. Forman is all about support, and providing our students with a dinner of that quality is just as important a measure of support as anything that happens in a classroom.”

“I can’t thank your entire team enough for the outstanding service, food, displays, everything!  You are a master at detail, and because of that Adam and I were able to focus on the parents.  I know what a sacrifice pulling off a weekend like this means, we are so appreciative and grateful to you all for your talent and generosity.”

“I ALWAYS feel spoiled by the meal offerings at CSW (The Cambridge School of Weston) and am entirely grateful for it. As I eat today's delicious and lavish lunch (and think about yesterday's as well), I can't tell you how much I feel so well cared for here, both with the food and by the dining hall staff. CSW cares for us in so many ways, both big and small.”

“Thank You! Chef Budd [and team], you overcame a new online ordering system (and hundreds of labels daily!), provided creative and healthy menus, continued to connect with local farmers to incorporate locally sourced ingredients, and worked tirelessly to serve the school community on three campuses.  While it feels like you are all a little like the Wizard of Oz right now, working behind a curtain in a kitchen far away, we sense your smiles and your passion to deliver the best possible service during these trying times. We are all so grateful!”

“I will say that CulinArt has always been a very collaborative partner to T. Rowe Price, listening to our current needs and future goals and suggesting realistic and achievable strategies to meet those goals.  2020 was obviously no exception.  CulinArt also altered other areas of our OCS and pantry programs to create safer environments for all our associates. We can only thank you for your continued flexibility and innovative ideas through these difficult times.”

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