How CulinArt Created a Welcoming Digital Dining Experience During a Pandemic - CulinArt Group

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How CulinArt Created a Welcoming Digital Dining Experience During a Pandemic

RYE BROOK, N.Y., May 12, 2022—CulinArt Group, based here, was tasked with creating a dynamic dining experience at a leading broadband connectivity company’s new corporate headquarters. With many employees required to be in person for work, it was necessary to ensure that getting food would not only be safe but satisfying as well.

The CulinArt team was determined to maintain their staunch commitment to culinary innovation and first-rate hospitality while also serving customers in a safe, contactless environment. Partnering with Compass Digital Labs, the digital and technology innovation arm of Compass Group North America, the CulinArt operators welcomed an “on-demand” ordering experience—with the client’s guests more than ready to embrace it.

Finding the perfect fit

The CulinArt operators had begun working with Compass Group teams, as well as Digital Success from CDL, to strategically implement a suite of integrated solutions while optimizing all digital channels. In order to ensure that the technology being added to the dining locations would be the best fit for the space, the teams were keen to:

  • Select the right products: With a combination of Eatify mobile ordering, Scan & Pay, as well as kiosk/self-checkout technology, there was a digital option to support a variety of guest needs. This approach was necessary to accommodate a wide range of employee schedules.
  • Leverage kitchen display systems: By having all their technology fully integrated, the Operations team was able to operate smartly and drive efficiencies. Single-platform reporting and dual-order management were able to run smoothly thanks to integrated kitchen display systems.
  • Reengineer menus: While ensuring that people can get their orders on time is critical, it’s equally important to have all the available food options presented as identically appealing as in the physical space. Menu optimization helps ensure a consistent experience no matter where or how someone is ordering.

“Operating efficiently throughout and post-pandemic puts tremendous focus on how technology enables and elevates the dining experience,” says George Kirby, district manager for CulinArt Group. “With our partners at CDL, we’ve carefully and strategically implemented a suite of integrated solutions and optimized all digital channels.”

Results

Thanks to a strategic partnership and lots of thoughtful planning, guests were incredibly pleased with their new dining choices. One key success factor? The combination of technology available allowed for an unprecedented level of flexibility. The Operations team has seen a lot of positive indicators so far, which include:

  • 6%—active Mobile app users within the building’s population
  • 4%—Scan and Pay’s share of total Market sales
  • 9%—Scan and Pay’s share of total customer counts
  • 55%—amount of sales accounted for by Mobile

By tailoring their technology selection to suit their guests’ varied needs, Operations has set up an inviting dining location with an array of digital touchpoints to make dining convenient and enjoyable. The CulinArt team is set to open four more locations within the client’s second tower, providing an unparalleled experience.

“While integrations can be challenging and complicated,” says Ali Bernardi, CulinArt’s VP of marketing and brand strategy, “teams across Compass Digital Labs have supported CulinArt and continue to provide resolutions and drive results.”

 

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  • May 12, 2022
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What our clients are saying

“We want to take a moment to celebrate all the employees who worked on the front lines during unprecedented times. Your efforts and dedication to going above and beyond are noticed and appreciated. Thank you for being the heart and soul of CulinArt Group. We couldn’t do this without you. Chef Jay and Chef Paul have been so awesome in the Hubbell Café.  There has been significant change, but they take it in stride and keep the delicious food coming.  We truly appreciate them!”

“Thank you so very much for the AMAZING dinner you provided for the President, Dean and Jim & Marilyn Simons. They really enjoyed it!! It was perfectly thought out and delicious. Your expertise and impeccable presentation and taste were truly appreciated!”

“We were totally impressed by the presentation and care in which these new team members were brought into the CulinArt family. So happy we made the decision to choose CulinArt Group.”

“Greetings from Washington International School! We have been so happy to have CulinArt with us this year!  The students are raving about the food!”

“Thank you and your staff for all the care and thought you give CSW adults and students. You approach events with such care and elegance- I don’t know how you do it! Especially day after day. Please thank all your staff for their wonderful work and kind manner with all of us. Here is to a great year!”

“Thank You! Chef Budd [and team], you overcame a new online ordering system (and hundreds of labels daily!), provided creative and healthy menus, continued to connect with local farmers to incorporate locally sourced ingredients, and worked tirelessly to serve the school community on three campuses.  While it feels like you are all a little like the Wizard of Oz right now, working behind a curtain in a kitchen far away, we sense your smiles and your passion to deliver the best possible service during these trying times. We are all so grateful!”

“Thanks so much for a great week of food here at SCH to start off 2021. Everything has been fantastic. The kids were loving the Chinese food and boxes today. The Moo Shu Pork was amazing. Great work!”

“We are so thankful and so impressed by your immediate attention to our power outage. It was such a relief to see all the equipment and workers coming in within a few hours of the outage. Thank you for serving dinner to all [the] students in a very difficult circumstance. Please extend our thanks to your workers who braved cold weather to grill hamburgers and hotdogs.”

“We can’t thank you enough for all the time and effort you put into getting this emergency shipment of water to our Waco, Tx office. As always, you guys pulled out all the stops and did everything possible to help! I know it doesn’t seem like much to you, but our employees in TX that need drinking water are truly grateful. I feel so fortunate to work with such true professionals. I think you set the bar that your competition wishes they could match!”

“Many, and I do mean many, thanks for a great Parents Weekend.  I heard from so many happy parents and you all work very hard to make it happen.  In gratitude and kindness…”

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