Having joined CulinArt in 1999 in the new business development department, Ali Bernardi subsequently became the company’s first dedicated marketing professional. Her immediate concentration fell to the company’s growing number of recreation and leisure accounts, with the goal of increasing awareness of CulinArt’s collection of catering brands and their portfolio of exclusive special event venues. As her team grew and the company expanded geographically, Bernardi was able to extend her focus to CulinArt’s core business sector (including corporate, higher education and private school dining), as well as to the company’s new Senior Dining Division.
Today, her team of marketing professionals, graphic designers, PR and web coordinators and full-scale in-house print shop, supports all aspects of the company’s brand image, micro-brands, advertising, retail marketing campaigns, and the like. Each and every day, Bernardi is charged with translating the CulinArt Group brand across all areas, departments and segments of the company – into every account and onto every CulinArt team member – while simultaneously communicating and raising awareness of the CulinArt brand within our industry.